For over 40 years HRH Princess Basma bint Talal has worked extensively to promote a wide range of global issues related to sustainable human development. Princess Basma founded and heads the Jordanian Hashemite Fund for Human Development (JOHUD), an NGO and leading national advocate in the field of integrated social and economic development, working in partnership with local communities. Princess Basma is Honorary Human Development Ambassador for UNDP, and Goodwill Ambassador for UN Women and UNFPA. As a member of the Earth Charter Commission since 1997, Princess Basma was involved in the consultation and drafting process of the Earth Charter, a declaration of fundamental ethical principles for building a just, sustainable and peaceful global society, with ecological integrity as a major theme.  

Princess Basma holds a doctorate in development studies from Oxford University and is the author of “Re-thinking an NGO: Development, Donors and Civil Society in Jordan”.