Head, Jordanian Hashemite Fund for Human Development, Honorary Human Development Ambassador, UNDP, and Goodwill Ambassador, UN Women and UNFPA 


For over 40 years HRH Princess Basma bint Talal has worked extensively to promote a wide range of global issues related to sustainable human development. Princess Basma founded and heads the Jordanian Hashemite Fund for Human Development (JOHUD), an NGO and leading national advocate in the field of integrated social and economic development, working in partnership with local communities. Princess Basma is Honorary Human Development Ambassador for UNDP, and Goodwill Ambassador for UN Women and UNFPA.  

Princess Basma holds a doctorate in development studies from Oxford University and is the author of “Re-thinking an NGO: Development, Donors and Civil Society in Jordan”.    

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