Rosewood is the world's most trafficked endangered species by value, but it is also an integral part of Chinese culture.  Until recently, the Lower Mekong region including Thailand, Cambodia, VietNam, Myanmar and Lao PDR has been one of the biggest suppliers of rosewood to China. Its rosewood population has nearly been depleted.  Known for its dark red colour and dense bark, rosewood has traditionally been used to make furniture and is worth tens of thousands of dollars per cubic metre. Nearly all rosewood logs are sent to China, where rosewood furniture is hugely popular, generating unsustainable demand and putting the species at risk. 




Our campaign encourages urban consumers in China to choose sustainably sourced wood products, and reduce demand for endangered wood species like rosewood. 

We will highlight the dangers of current purchasing habits for the longevity of this important symbol and embrace Chinese cultural heritage by promoting traditional-style furniture that uses sustainable, forest-friendly materials. We will also engage with local furniture stores and influencers to really reach mainstream Chinese consumers and build a new narrative around more sustainable wood choices.


“Improved forest governance, trade and investments are important to address illegal logging, trafficking and other forms of forest crimes in the region. An innovative UN-REDD initiative on sustainable forest trade in the Lower Mekong region (UN-REDD Lower Mekong Initiative) was developed to support progress on this issue.”
Mario Boccucci, Head of UN-REDD Secretariat

“We need to urgently prevent, halt and reverse forest degradation within this decade. Without strengthening forests, we cannot achieve our climate, biodiversity, and Sustainable Development Goals. This requires us to also look at supply chains and illegal trade. The campaign reaching urban consumers of rosewood in China is our first national campaign under the UN Decade on Ecosystem Restoration and as such a model for the years to come” 
Natalia Alekseeva, Coordinator, UN Decade on Ecosystem Restoration